Why a prospect list is not yet a sales pipeline
A useful pipeline records movement, responsibility and next action. A list records names. The difference shapes forecast quality and follow-up discipline.
Read insightSGC resources
Practical tools for clearer commercial decisions.
Use the Growth Readiness Guide, Commercial Growth Diagnostic and current SGC insights to review your position, identify priority review areas and prepare for a focused growth discussion.
Downloadable guide
SGC Growth Readiness Guide
Use the guide to review the commercial foundations supporting your next growth initiative. Work through the sections with your management team, record evidence and agree the first actions.
- Commercial direction
- Lead generation
- Sales process
- Marketing
- Digital presence
- Execution readiness
PDFGrowth Readiness Guide
Free SGC planning resource. No email address is required.
Download the GuideOpen in browserInteractive assessment
Commercial Growth Diagnostic
Answer ten questions and receive an immediate readiness score, three priority review areas and a relevant SGC service recommendation.
Insights library
Commercial articles built around practical decisions.
Read the current SGC articles on pipeline discipline, digital commercial purpose and African market-entry decisions.
View all insightsWhat a small-business website must do before looking impressive
Visual quality matters, but a business website first needs to explain relevance, establish trust and give the visitor a clear next step.
Read insightFive questions to answer before entering a new African market
Market entry requires more than positive demand indicators. Buyers, channels, delivery economics and local operating realities determine commercial viability.
Read insightResource follow-through